DC TO LAUNCH MINX LINE OF GRAPHIC NOVELS IN MAY – NEWSARAMA

DC TO LAUNCH MINX LINE OF GRAPHIC NOVELS IN MAY – NEWSARAMA

DC TO LAUNCH MINX LINE OF GRAPHIC NOVELS IN MAY

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Focusing specifically on teenage girls, it was announced today that DC Comics will launch Minx in May, a line of graphic novels targeted towards young female readers.

The Minx line will be overseen by Karen Berger and Shelly Bond of DC’s
Vertigo imprint, and will include between six and seven titles in 2007.
The original graphic novels will be slightly larger than manga digest
sized, and will retailer for under $10. Minx will be the first
concerted effort by a US publisher at an entire line of graphic novels
aimed solely at this specific audience.

The line, according to a report in The New York Times
Arts section, is seen by DC as an alternative, not only to superheroes
and its other output, but also to manga, which has found a rock-solid
audience among young girls. The stories, Berger told Newsarama, will
not be manga-esque, or in manga format, but rather, all-new works aimed
at the specific audience. Clarifying the content for the Times,
Berger said the new OGNs will be “about more than going out with the
cute guy. This line of books gives them something to read that honors
that intelligence and assertiveness and that individuality.”

As noted by the Times, DC will team with Alloy Marketing +
Media to promote Minx in the coming months, and will spend $250,000(*)
in promotion of the line, making it “be the largest thing we’ve done in
at least three decades,” according to DC president and publisher Paul
Levitz.

Leading off the Minx titles will be the 146 page The P.L.A.I.N. Jones by Cecil Castellucci and Jim (Street Angel) Rugg (pictured above).

From the Times:

It tells the story of Jane, a transfer student in a suburban high
school who starts a campaign, “People Loving Art in Neighborhoods.”
It’s a call to appreciate the everyday world that comes to involve
everything from protesting the construction of a new mall to
encouraging pet adoptions from animal shelters.

Jane’s classmates and fellow believers are Jane, who is interested in
theater; Jayne, an academic whiz; and Polly Jane, a jock. Each is
decidedly not part of the in-crowd. The reason for Jane’s transfer is
serious: her family fled to suburbia after Jane survived a terrorist
attack that blew up a cafe in fictional Metro City.

Other upcoming titles from the line include Clubbing, about a London party girl who solves a mystery; Re-Gifters, which tells the story of a Korean-American teenager in California who’s into martial arts; and Good as Lily where a young girl meets three different versions of herself at three different ages.

Berger told Newsarama that Mike Carey is also writing for the line.

Look for an interview with Berger about Minx Monday, here on Newsarama.

(*) The Times reported that teh marketing budget will be $125,000,
but Newsarama has since been informed that the budget will be $250,000.

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