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THE BEAT » Blog Archive » Is Diane Nelson the new overlord at DC?

THE BEAT » Blog Archive » Is Diane Nelson the new overlord at DC?

Is Diane Nelson the new overlord at DC?

Diane Nelson Bw07 2006Rich Johnston reports the rumor that has been swirling around for the last few weeks from multiple sources: a new boss for DC, namely Diane Nelson currently president of Warners’ direct-to-DVD branch Warner Premiere. DC honcho Paul Levitz had been reporting to Time-Warner president and COO Alan Horn, after a period several years ago where he reported to Nelson’s boss, Kevin Tsujihara, currently president of Warner Bros. Home Entertainment Group but then at a different, lower level position.

Nelson was responsible for handling relations between J.K. Rowling and Warners during the Harry Potter production process, a tricky task which won her many plaudits. Last year she was behind the WATCHMEN motion comics move, talking it up in this interview at Newsarama, so she’s clearly interested in the characters.

Time Warner typically has a very complicated corporate structure, and like does not necessarily go with like, as DC Comics’ distance from the publishing arm (Time, which Time-Warner is desperately trying to unload) and absorption into the movie studio arm shows. DC has usually come under minimal corporate supervision (Alan Horn seems to have bigger fish to fry) but an exception was Tsujihara, who implemented a number of key hires and initiatives at DC. Speculation is that Nelson, who was hired by Tsujihara, would be much more hands on as well.

The success of DC’s movie characters has put them back on the corporate map, but the studio surely is concerned about bringing those characters into greater play, especially with the tremendous success Marvel has had leveraging their characters, becoming the darlings of Wall Street in the process. Marvel’s revenue of $719 million is less than two percent of Time-Warner’s nearly $46 billion annual sales. Yet Wall Street values Marvel at approximately $3 billion and Time-Warner at $34 billion or nearly nine percent of the home of Batman. With the value of Time-Warner stock lagging for several years, it stands to reason that corporate would be anxious to unlock the value of DC Comics as effectively as the House of Ideas has their own IP.

Developing, as they say.

Who Watches DC Comics – Diane Nelson To Take Watchman Job At Warner? | Bleeding Cool Comic News & Rumors

Who Watches DC Comics – Diane Nelson To Take Watchman Job At Warner? | Bleeding Cool Comic News & Rumors

Who Watches DC Comics – Diane Nelson To Take Watchman Job At Warner?
Submitted by Rich Johnston on August 26, 2009 – 9:01 am (8) comments

dianePaul Levitz had been talking about the state DC Comics and his role within it. But there’s one piece of information that may have been missing.

DC Comics can be a byzantine organisation within the labyrinth that is Warner Bros. But there are direct lines of responsibility. Well, I understand from senior sources that Paul Levitz, President and Publisher of DC Comics will now no longer report to President and COO of Warner Bros, Alan Horn, but to fellow executive Diane Nelson, President of Warner Premiere.

All these Presidents, it feels like an media conglomerate version of Mount Rushmore.

What does that mean to your comics? Probably very little, DC is a successful company and as long as it keeps on keeping on, it should do well. Diane has a strong reputation within Warner, especially the way she dealt with JK Rowling and the Harry Potter brand over the last decade, keeping Rowling happy throughout the movies and spinoffs. And now that the Potter franchise is coming to a close at Warner, I understand that she is taking on more new projects at the media empire – including DC Comics. And with the Superman legal fight and issues around cinema projects heating up, it may need a fresh pair of eyes.

Diane has has been described to me by one Warner Bros executive as “super lovely and very motherly.” And she may be just the person to cut through the maze – as Executive Vice President of Global Brand Management at Warner, she was sourced with finding cross-department projects. to maximise end exploit new possibilities at such a multi-stranded company.

And basically, if anyone could possibly arrange a Harry Potter comic book for DC, it would be Diane.

In a Wall Street Journal article from July, Diane was asked Warner’s motion comics, in which she talked about her attempts to repurpose DC comic content.

Tapping an existing franchise is key to getting the business off the ground, says Diane Nelson, president of Warner Premiere, the direct-to-DVD production arm of Warner Entertainment, which is spearheading the project. The D.C. brands “have relations with consumers, and will break through the clutter in the digital-content area,” she says.

Warner is mining the D.C. archives to find titles that lend themselves to motion comics, particularly those with plots “suited to short form, episodic storytelling,” says Ms. Nelson. Later, Warner Premiere might try motion-comic concepts that introduce new characters and brands.

So, what about that Neil Gaiman/JK Rowling on a Tim Hunter vs Harry Potter graphic novel anyone? No? Ah well…

DC Comics did not choose to comment on this story.